Auto Supply Company, Inc. is a family-owned business positioned to serve the automotive repair professional from three warehouses and 15 store locations throughout North Carolina and Western Virginia. Our focus on the industry’s professional technicians and the value proposition we bring to the market distinguishes us from our competitors.

We are the OEM and aftermarket replacement parts specialist in the market for passenger cars and light duty trucks. We offer a broad coverage of quality import and domestic parts, supplies, and equipment with nationally recognized brands. We pride ourselves in providing superior customer satisfaction by delivering parts quickly, accurately, and at competitive prices.

Our trained and experienced team is responsive to our customer needs, easy to do business with and brings the competency you expect from a 60 year old company. This responsiveness, competency, and customized product offering enables us to complete our value proposition. We firmly believe these attributes translate into increased profits for our customers.


Auto Supply warehouse 2In 1954 two young men worked together for an auto parts company as sales representatives. The two shared a dream to own their own business one day. Combining the dream with each man’s $5,000 investment, Auto Supply Company, Inc. was founded in January, 1954. The Company began selling auto parts from a small storefront in the southern part of Winston-Salem, NC. AC, United Delco, Bendix and other nationally branded product lines were offered for sale. Customers included independent installers, dealerships, fleets and retail.

Combining quality automotive parts with great customer service, Auto Supply Company, Inc. grew over the next decade and a half to 13 stores and one warehouse. In 1968, the partners differed in future direction and chose to go their separate ways. Charles A. Key, now the sole owner of Auto Supply Company, Inc. continued to grow and in 1972 opened a major distribution center in Winston-Salem called Key Parts, Inc. (KPI). Additional product lines such as Standard Motor Products, A1 Cardone, Maremont Exhaust, 3M and Moog Chassis were expanded to serve the growing aftermarket. KPI served its company owned stores and a large number of independently owned jobber stores in the Piedmont of North Carolina and Southwestern Virginia.

1981 saw the acquisition of the Company including the Auto Supply Company stores and KPI by Memphis, TN based Parts, Inc. It was the Company’s first experience with programmed distribution, namely Parts Plus. It also provided the Auto Supply Company staff the opportunity to learn business management techniques and skills from a preeminent parts supplier. Be it fate or destiny, the relationship with Parts, Inc. ended in November of 1986 nearly five years from the time it began. The second generation to Mr. Key regained ownership of two auto parts stores both located in Winston-Salem. His son Charles Key, Jr., daughter Carla Key Luper and son-in-law Dan Luper began operating as a family owned business once again.

Almost immediately, Auto Supply Company, Inc. was in the growth mode. By acquisition and new start ups, the company expanded its markets covering two thirds of North Carolina and the Roanoke Valley in Virginia. The Company concentrated its efforts on the independent installer and new car dealer markets. The Company moved to its new headquarters on Patterson Avenue in Winston-Salem in February 1995. An 86,000 square foot former department store was up-fitted for warehousing and administrative office use.

The turn of the century saw no end to Auto Supply Company, Inc.’s growth plans. In late 2001 the Company became a Ford Authorized Distributor (FAD) through an acquisition. The addition of Motorcraft to our portfolio brought tremendous growth opportunities and further alignment with our original equipment (OE) parts strategy. In 2002 the Company continued its 50+ year association with ACDelco by becoming a charter member of the Dedicated Distribution Network. This association provides the Company a unique position in the market by making available the most recognized brand name in the aftermarket along with the many sales and marketing programs, educational opportunities and e-commerce connectivity.

As a member of ACDelco’s Dedicated Distribution Group (DDG), Motorcraft’s Ford Authorized Dealer (FAD), and the Automotive Distribution Network’s buying group (Parts Plus), Auto Supply Company, Inc. is poised to deliver on its mission to be the dominant OEM and aftermarket parts supplier in all of its markets. Along with added locations, the Company has undertaken a reorganization of management, implemented new territory alignments, and introduced numerous business building programs including the latest in e-commerce options for customers. The company looks enthusiastically forward to servicing its customers well into the future.

Our Vision

Auto Supply Company is the number one preferred supplier of automotive parts and products to all our key customer segments within the markets we compete. Delivering on our tag line, “The Home of Great Service”, and our 6-point Value Proposition drives our industry-leading customer satisfaction and generates extremely loyal customers. Commitment, integrity, and dependability are the cornerstones that define our Company. Our employees are highly valued at work and in their local communities. Profitability is achieved by executing our strategic business plans and success is sustained by attracting and recruiting the best talent in the industry.

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